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Photic
Project type
Brand Identity & Logo Design
Date
August 2025
Location
Nanaimo
Role
Art Direction & Brand Identity
Project type
Brand Identity
Photic is a proposed logo for a surf brand - focused on the light hearted side of surfing but also hosting a premium feel. The Photic Zone, the layer of the ocean where there is enough light for photosynthesis to occur, was the inspiration for the brand name and visuals.
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